Creator Brief - 5-HTP
PUREFULLY | 5-HTP+ with Vitamin B6 & Lion's Mane
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY 5-HTP+ 200mg with Vitamin B6 & Lion's Mane (60 capsules) |
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ASIN |
B0F9QP2M2D |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can share an honest wind-down or daily routine that includes 5-HTP+. The angle: one capsule, three thoughtful ingredients, as part of a calmer evening.
4. Target Audience
Adults 25 to 55 who want to feel more balanced day to day and sleep more restfully. They're busy, often wired at night, and prefer a natural option they understand over a long, confusing ingredient list. They respond to relatable routine content more than big promises.
Common pain points:
- Evenings where it's hard to switch off
- Sleep that doesn't feel restful
- Everyday stress that builds through the week
- Supplements with unclear doses or filler ingredients
- Wanting a simple, once-a-day routine
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
Three ingredients, one capsule. Each capsule combines 200mg of 5-HTP from Griffonia seed with Vitamin B6 and 150mg of Lion's Mane. Creators can show the label and explain why this combination appealed to them.
Part of a calmer routine. Creators should show where 5-HTP+ fits into their evening wind-down: phone away, tea, capsule, lights down. Focus on the routine and how it feels, not on dramatic results.
Made in Canada, tested for quality. Manufactured in a GMP-certified facility in Canada and third-party tested. Non-GMO, gluten-free and free from artificial additives.
Ease of Use One capsule a day. Each bottle is a 60-day supply.
Quality/Unique Selling Points Made in Canada, third-party tested, 200mg 5-HTP per capsule, with Vitamin B6 and Lion's Mane, non-GMO, gluten-free, 60-day supply.
6. Do's and Don'ts
✅ Do:
- Show your real evening or daily routine and where the capsule fits in
- Show the label and talk about the three ingredients
- Keep benefit language soft: "supports mood", "supports restful sleep"
- Mention the 60-day supply and one-a-day convenience
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Mention depression, anxiety, insomnia or any other diagnosed condition
- Mention antidepressants, sleep medications or any other medication, or suggest it replaces them
- Make disease claims or suggest the product treats, prevents or cures any medical condition
- Make weight loss or appetite claims
- Guarantee specific results or exaggerate personal outcomes (for example "I slept 10 hours")
- Compare it to other brands or products