Creator Brief - 5-MTHF
PUREFULLY | 5-MTHF (Active Folate)
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY 5-MTHF 1000mcg L-Methylfolate (90 capsules) |
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ASIN |
B0D96VJJKQ |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can explain, in plain language, why they chose the active form of folate. The angle: the form of folate your body can use right away, in one small daily capsule.
4. Target Audience
Women 25 to 40 who are planning a pregnancy, are pregnant, or are label-readers who want the active form of B vitamins. They research ingredients, follow prenatal and wellness creators, and want to understand why one form is different from another.
Common pain points:
- Confusion about folic acid versus folate versus methylfolate
- Wanting a clean, single-ingredient option to pair with their routine
- Not sure what to look for on a supplement label
- Distrust of supplements with vague doses
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
The active form of folate. 5-MTHF (L-methylfolate) is the active form of vitamin B9, so the body can use it directly without converting it first. Creators can explain this simply and show the label.
Folate matters for early pregnancy. Folate supports early fetal development, including the brain and spinal cord. Creators planning or expecting can share why folate is part of their routine, and that they checked with their healthcare practitioner.
One small capsule, made in Canada. Each capsule provides 1000mcg (1mg) of 5-MTHF. Made in a GMP-certified facility in Canada. 90 capsules per bottle.
Ease of Use One capsule a day, with or without food.
Quality/Unique Selling Points Made in Canada, GMP-certified facility, 1000mcg active 5-MTHF, non-GMO, gluten-free, 90-day supply.
6. Do's and Don'ts
✅ Do:
- Explain the difference between folic acid and active folate in simple terms
- Show the label and the 1000mcg dose
- Say you discussed your prenatal routine with your healthcare practitioner
- Show it as part of a simple daily routine
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Claim it improves fertility, helps you get pregnant, or prevents miscarriage or birth defects
- Claim it treats or fixes an MTHFR gene variant, or tell viewers they have one
- Tell viewers what dose to take or suggest it replaces a prenatal vitamin or prescription
- Mention heart disease, depression or any other medical condition, or any medication
- Guarantee specific results or exaggerate personal outcomes
- Compare it to other brands or products