Creator Brief - Activated Charcoal
PUREFULLY | Activated Coconut Charcoal 8X
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
|
Product Name |
PUREFULLY Activated Coconut Charcoal 8X (120 vegan capsules) |
|---|---|
|
ASIN |
B0GGGX14ZX |
|
Amazon Product Link |
|
|
Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can show how they keep charcoal on hand for those uncomfortable moments after a big meal. The angle: a clean, mess-free capsule for occasional gas and bloating, at home or on the go.
4. Target Audience
Adults 25 to 55 who eat out, travel, or enjoy big meals and sometimes leave the table feeling uncomfortably full or gassy. They prefer natural, plant-based options and want something clean they can carry in a bag.
Common pain points:
- Feeling gassy or bloated after a heavy or unfamiliar meal
- Messy black charcoal powder that stains
- Products with artificial colours, flavours or fillers
- Wanting something easy to bring to restaurants and on trips
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
For those after-meal moments. Traditionally used to help relieve occasional gas and bloating. Creators should show real situations: a holiday dinner, travel, a big night out, with the bottle in their bag.
Coconut shell, not wood. Made from 100% coconut shell activated charcoal with an 8X activation process. Creators can mention why coconut-sourced charcoal mattered to them.
No mess, no stains. Easy-to-swallow vegan capsules. No black powder, no residue. Vegan, gluten-free, dairy-free and soy-free.
Ease of Use 1 capsule, 2 to 3 times per day as needed. 120 capsules per bottle.
Quality/Unique Selling Points Made in Canada, GMP-certified facility, third-party tested, 100% coconut shell charcoal, vegan, gluten-free, dairy-free, soy-free, no artificial colours or preservatives.
6. Do's and Don'ts
✅ Do:
- Show real moments you'd reach for it: holidays, travel, restaurant meals
- Show the clean capsule versus messy powder
- Use "occasional gas and bloating" language
- Mention it's coconut-sourced and made in Canada
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Use "detox", "cleanse" or "flush toxins" language
- Mention hangovers, food poisoning, overdoses or poisoning of any kind
- Show or suggest teeth whitening, face masks or other non-oral uses
- Mention IBS or any other digestive condition, or any medication (charcoal can affect how medications absorb)
- Make weight loss or "flat stomach" claims
- Guarantee specific results or use before-and-after belly framing