Creator Brief - Alpha GPC

PUREFULLY | Alpha GPC 600mg

1. Brand Overview

PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.

2. Product Details

Product Name	PUREFULLY Alpha GPC Choline 600mg (120 capsules)
ASIN	B0DHSWNFK7
Amazon Product Link	amazon.ca/dp/B0DHSWNFK7
Amazon Storefront URL	PUREFULLY Amazon.ca

Please link the 120-capsule bottle above, not the 60-capsule size.

3. Campaign Objective

Drive product awareness and sales on Amazon.ca by partnering with creators who can show Alpha GPC as part of a focused work, study or training routine. The angle: a highly absorbable form of choline for people who want to support their focus on demanding days.

4. Target Audience

Students, professionals, creators and active adults ages 22 to 50 who care about mental performance. They follow productivity, biohacking and fitness content, read labels, and want to know which form of an ingredient they're getting.

Common pain points:

Long workdays or study sessions where focus fades
Not knowing which form of choline to choose
Underdosed supplements or proprietary blends
Wanting a simple addition to an existing routine

5. Key Messages

Limit to these three. Every piece of content should hit at least one.

The most absorbable form of choline. Alpha GPC is a highly bioavailable form of choline. Choline is a building block for acetylcholine, a neurotransmitter involved in memory and learning. Creators can explain why the form matters to them.

Built for focused days. Alpha GPC supports cognitive function, including memory, learning and focus. Creators should show where it fits: a deep-work block, exam prep, a pre-workout routine.

Made in Canada, clearly dosed. 600mg per serving, made in Canada, non-GMO and gluten-free. No proprietary blend.

Ease of Use Take as directed on the label, morning or before a demanding task. 120 capsules per bottle.

Quality/Unique Selling Points Made in Canada, 600mg Alpha GPC per serving, highly bioavailable choline, non-GMO, gluten-free.

6. Do's and Don'ts

✅ Do:

Show your real work, study or training routine and where Alpha GPC fits
Explain the choline-to-acetylcholine connection in simple terms
Use "supports focus, memory and learning" language
Show the label and the 600mg dose
Include the PUREFULLY-provided product link or code so your sales are tracked
Include a clear #ad or affiliate disclosure

🚫 Don't:

Mention dementia, Alzheimer's, ADHD, brain injury or any other condition
Mention stimulant or ADHD medications, or suggest it replaces them
Use "nootropic stack" claims about making you smarter or boosting IQ
Claim specific performance gains (for example "2x focus" or "I studied 12 hours straight")
Make disease claims or suggest the product treats, prevents or cures any medical condition
Compare it to other brands or products