Creator Brief - Biome Revive
PUREFULLY | Biome Revive
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY Biome Revive Prebiotic Fibre Powder (40 servings) |
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ASIN |
B0BP54JKZZ |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can show how easy it is to add more fibre to their day. The angle is simple: a prebiotic fibre you can't taste, that disappears into the coffee, tea, smoothie or water you're already drinking.
4. Target Audience
Health-conscious Canadian adults ages 30 to 60 who know gut health matters but don't get enough fibre from their diet. Many already take a probiotic and want to support it. They've tried fibre supplements before and quit because of the grit, the thick texture, or the sweeteners and flavours. They want something simple that fits into a routine they already have. This audience responds to real, everyday demos over polished claims.
Common pain points:
- Knowing they should eat more fibre but not managing it day to day
- Gritty, thick or gel-like fibre powders they can't stand drinking
- Flavoured powders full of sweeteners or artificial ingredients
- Not sure what feeds their probiotic or good gut bacteria
- Busy mornings with no time for another complicated routine
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
No taste. No texture. No excuses. Biome Revive is unflavoured and dissolves completely, so it disappears into whatever you're already drinking. Creators should show it: stir a scoop into coffee, tea, a smoothie or plain water, then take a sip. That moment of "I really can't taste it" is the hook.
Feed the good bacteria. Biome Revive is 100% soluble prebiotic fibre (FOS). Prebiotics are the fibre your good gut bacteria feed on, which is why they pair naturally with a probiotic. It's a simple way to support a healthy gut microbiome and a great source of fibre for the maintenance of good health.
The easiest habit is one you don't notice. Most people know they need more fibre and still don't get it. Creators should talk about how Biome Revive removed the friction: one scoop in the morning coffee or water bottle, no new routine, no gritty drink to force down.
Ease of Use Add one scoop to hot or cold drinks: coffee, tea, smoothies, juice, water, or a protein shake. No taste or texture, so your drink stays the same. Each container provides 40 servings.
Quality/Unique Selling Points Made in Canada, 100% soluble FOS prebiotic fibre, lab-tested, non-GMO, gluten-free, sugar-free, unflavoured, no artificial sugars or synthetic flavours.
6. Do's and Don'ts
✅ Do:
- Show the dissolve: stir it into a drink on camera and take a sip
- Share the specific moment you take it (morning coffee, water bottle, post-workout shake)
- Talk honestly about why other fibre supplements didn't stick for you, and how this feels different
- Mention pairing it with your probiotic if that's part of your routine
- Highlight the clean label: unflavoured, sugar-free, no artificial sweeteners, made in Canada
- Use hooks like "The fibre supplement you can't taste" or "What I put in my coffee every morning"
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Make disease claims or suggest the product treats, prevents or cures any medical condition
- Make weight loss claims, or link the product to energy, brain function or mood
- Reference specific digestive conditions (such as IBS, constipation or bloating) or medications
- Guarantee specific results or exaggerate personal outcomes
- Use before-and-after framing that implies a medical transformation
- Use vague filler language like "try this" or "you should"