Creator Brief - Bromelain
PUREFULLY | Bromelain 3000 GDU
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY Bromelain 3000 GDU/g 500mg (90 capsules) |
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ASIN |
B0D1DLXSTX |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can show bromelain as part of how they support digestion around protein-heavy meals. The angle: a high-potency enzyme from pineapple that helps break down protein.
4. Target Audience
Active adults 25 to 55 who eat a high-protein diet, meal-prep, or follow fitness and nutrition content. They pay attention to how meals sit with them and like simple, natural additions to their routine.
Common pain points:
- Heavy, protein-rich meals that sit uncomfortably
- Not knowing what enzyme strength to look for
- Low-potency enzyme products
- Wanting a natural, single-ingredient option
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
A natural enzyme from pineapple. Bromelain is a proteolytic enzyme from pineapple that helps break down protein. Creators can show it alongside a high-protein meal or meal prep.
High potency: 3000 GDU/g. GDU measures enzyme activity. PUREFULLY uses 3000 GDU/g, a higher standard than the common 2400 GDU/g. Creators can point to the number on the label.
Supports digestion. Frame bromelain as a digestive aid that supports protein digestion as part of a balanced routine.
Ease of Use One 500mg capsule with a meal. 90 capsules per bottle.
Quality/Unique Selling Points Made in Canada, 3000 GDU/g, 500mg per capsule, from pineapple, non-GMO, gluten-free, 90-day supply.
6. Do's and Don'ts
✅ Do:
- Show it with a real high-protein meal or meal prep
- Explain GDU and the 3000 GDU/g potency in simple terms
- Use "supports protein digestion" language
- Mention it comes from pineapple and is made in Canada
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Use "inflammation" or "anti-inflammatory", or mention swelling, bruising, joint pain or sinuses
- Mention surgery recovery, injuries, IBS or any other condition
- Mention blood thinners or any other medication
- Make weight loss or "debloat" claims
- Make disease claims or suggest the product treats, prevents or cures any medical condition
- Guarantee specific results or compare it to other brands
- Use vague filler language like "try this" or "you should"