Creator Brief - D3+K1|2
PUREFULLY | Triple Vitamin D3 + K2 + K1 Drops
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY Triple Vitamin D3 + K2 + K1 Drops, 1000 IU D3 (60 mL) |
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ASIN |
B0GTD98JF4 |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can show how easy daily vitamin D is with a metered dropper. The angle: D3 with both K1 and K2, measured to the drop, added to food or drinks.
4. Target Audience
Canadian adults 30 to 65 who know vitamin D matters during long, dark winters. They prefer drops to pills, want vitamin D paired with vitamin K, and like products that make dosing simple and precise.
Common pain points:
- Long Canadian winters with little sunlight
- Messy droppers that make it hard to measure a dose
- Vitamin D products without vitamin K
- Too many pills in their daily routine
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
D3 with both K1 and K2. Each serving combines 1000 IU of vitamin D3 with 100mcg K1 and 20mcg K2. Vitamin D3 helps the body absorb calcium, and vitamin K supports how calcium is used. Creators can show the label and explain why they wanted all three.
Precise dosing, drop by drop. The metered dropper has measurement lines engraved into the lid, so they never fade or rub off. Creators should demo it: hold it up to the light, measure, add to coffee, yogurt or a smoothie.
For bones, teeth and immune function. Vitamin D helps in the development and maintenance of bones and teeth and supports immune function. In an MCT oil base for absorption of these fat-soluble vitamins.
Ease of Use Measure the daily dose with the dropper and add it to food or drinks. 60 mL bottle.
Quality/Unique Selling Points Made in Canada, cGMP-certified facility, third-party tested, MCT oil base, D3 + K1 + K2, free from gluten, dairy and soy.
6. Do's and Don'ts
✅ Do:
- Demo the metered dropper and the engraved measurement lines
- Show it added to your morning coffee, yogurt or smoothie
- Talk about why vitamin D matters to you during Canadian winters
- Use "helps the body absorb calcium" and "supports bones, teeth and immune function" language
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Mention osteoporosis, heart disease, seasonal depression or any other condition
- Mention blood thinners (vitamin K can interact with them) or any other medication
- Claim it clears calcium from arteries or prevents heart disease
- Tell viewers how many drops to take or suggest high doses
- Make immune-boosting or cold and flu claims
- Guarantee specific results or compare it to other brands
- Use vague filler language like "try this" or "you should"