Creator Brief - Moringa
PUREFULLY | Moringa 20X
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY Moringa 20X, 20:1 Leaf Extract 500mg (120 vegan capsules) |
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ASIN |
B0H9J8MQYB |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can show how easy it is to get moringa into a daily routine. The angle: the strength of 10,000mg of moringa leaf in one small capsule, with no grassy taste.
4. Target Audience
Health-conscious adults 25 to 55 who are curious about greens and superfoods but don't enjoy powders. They want plant-based nutrition that is simple, potent and fits a busy morning.
Common pain points:
- Grassy-tasting green powders they stop using
- Low-potency moringa capsules that need 4 or more pills a day
- Not getting enough greens day to day
- Wanting a vegan, clean-label option
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
10,000mg of moringa leaf in one capsule. Each 500mg capsule is a 20:1 extract, equal to 10,000mg of dried moringa leaf. Creators can show one capsule next to the amount of raw powder it replaces.
A source of antioxidants. PUREFULLY Moringa provides antioxidants that help protect cells against oxidative damage caused by free radicals.
No grassy taste, no measuring. One capsule a day. No powder, no smoothie required, no taste.
Ease of Use Adults 18 and over: 1 capsule per day. 120 vegan capsules per bottle.
Quality/Unique Selling Points Made in Canada (NPN 80148102), 20:1 extract, vegan capsules, non-GMO, gluten-free, 120-day supply.
6. Do's and Don'ts
✅ Do:
- Show the one-capsule versus raw-powder comparison
- Show it as part of your morning routine
- Use the approved wording: "source of antioxidants that help protect cells against oxidative damage"
- Mention it's vegan and made in Canada
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Mention blood sugar, blood pressure, cholesterol, inflammation or any condition
- Mention breastfeeding or milk supply, or recommend it during pregnancy
- Make energy, detox or weight loss claims
- Say it replaces vegetables or a balanced diet
- Make disease claims or suggest the product treats, prevents or cures any medical condition
- Guarantee specific results or compare it to other brands
- Use vague filler language like "try this" or "you should"