Creator Brief - Rhodiola
PUREFULLY | Rhodiola Rosea 10:1
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
|
Product Name |
PUREFULLY Rhodiola Rosea 10:1 Extract 200mg (90 capsules) |
|---|---|
|
ASIN |
B0D7XVHRPF |
|
Amazon Product Link |
|
|
Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with creators who can show Rhodiola as part of how they handle demanding weeks. The angle: a standardized adaptogen that helps increase energy and resistance to stress.
4. Target Audience
Busy professionals, students, parents and active adults ages 25 to 55 with packed schedules. They're interested in adaptogens and herbal medicine, want something they can take every morning, and care about standardized, properly dosed extracts.
Common pain points:
- Demanding weeks that leave them mentally drained
- Afternoon slumps during long workdays
- Adaptogen products with no standardization on the label
- Wanting a simple, natural addition to a morning routine
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
An adaptogen for demanding days. Used in herbal medicine as an adaptogen to help increase energy and resistance to stress. Creators should show the busy day it fits into: early meetings, school runs, training.
Helps with the symptoms of stress. Helps temporarily relieve symptoms of stress, such as mental fatigue and a sensation of weakness. Keep it relatable and grounded, not dramatic.
Standardized and concentrated. 200mg of 10:1 extract per capsule (equal to 2,000mg of raw root), standardized to over 3% rosavins and over 1% salidroside. Made in Canada and third-party tested.
Ease of Use One capsule in the morning. 90 capsules per bottle.
Quality/Unique Selling Points Made in Canada, third-party tested, 10:1 extract, standardized rosavins and salidroside, provides antioxidants, 90-day supply.
6. Do's and Don'ts
✅ Do:
- Show your real busy day and where Rhodiola fits in your morning
- Use the approved wording: "helps increase energy and resistance to stress" and "helps temporarily relieve symptoms of stress, such as mental fatigue"
- Show the label and the standardization percentages
- Explain what an adaptogen is in simple terms
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Mention anxiety, depression, burnout, adrenal fatigue or any other condition
- Mention antidepressants, anxiety medication or any other medication, or suggest it replaces them
- Claim it lowers or balances cortisol
- Claim it replaces sleep, caffeine or rest, or promise memory or IQ gains
- Make disease claims or suggest the product treats, prevents or cures any medical condition
- Guarantee specific results or compare it to other brands
- Use vague filler language like "try this" or "you should"