Creator Brief - Saw Palmetto

PUREFULLY | Saw Palmetto+ with Pumpkin Seed Oil

1. Brand Overview

PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.

2. Product Details

Product Name	PUREFULLY Saw Palmetto+ 10:1 Extract with Pumpkin Seed Oil (120 softgels)
ASIN	B0HK1GLZVJ
Amazon Product Link	amazon.ca/dp/B0HK1GLZVJ
Amazon Storefront URL	PUREFULLY Amazon.ca storefront

3. Campaign Objective

Drive product awareness and sales on Amazon.ca by partnering with men's health creators who can talk openly and responsibly about prostate health. The angle: two fully dosed ingredients, no padded "prostate complex", made in Canada.

4. Target Audience

Men 50 and over, and the partners who shop for them. They've noticed urinary changes such as more frequent trips at night, have spoken with their doctor, and want a straightforward, clearly dosed product instead of a long ingredient list.

Common pain points:

Waking up at night to use the bathroom
Prostate formulas packed with token amounts of many herbs
Not knowing what dose is actually in the product
Feeling awkward talking about prostate health

5. Key Messages

Limit to these three. Every piece of content should hit at least one.

Two ingredients, fully dosed. Each daily dose provides 320mg of 10:1 saw palmetto extract (equal to 3,200mg raw), standardized to 85% fatty acids, plus 400mg of pumpkin seed oil. What's on the label is what's in the softgel.

Approved for BPH urinary symptoms. Used in herbal medicine to help relieve the urologic symptoms associated with mild to moderate benign prostatic hyperplasia (BPH), such as weak urine flow, incomplete voiding, and frequent daytime or nighttime urination. Health Canada NPN 80149366.

Made in Canada by a family-run company. Manufactured in a GMP-compliant facility in British Columbia and lab tested for quality on every batch.

Ease of Use Two softgels once a day with food. 120 softgels = 60-day supply.

Quality/Unique Selling Points Made in Canada, Health Canada NPN 80149366, 10:1 extract standardized to 85% fatty acids, pumpkin seed oil, no proprietary blend, 60-day supply.

6. Do's and Don'ts

✅ Do:

Talk openly about why you or your partner chose it, in a calm and practical tone
Use only the approved wording above when describing what it's for
Say to check with a healthcare practitioner first, to rule out other causes
Show the label and the two-ingredient formula
Include the PUREFULLY-provided product link or code so your sales are tracked
Include a clear #ad or affiliate disclosure

🚫 Don't:

Mention prostate cancer or suggest it prevents or treats it
Make hair loss, testosterone, libido or sexual performance claims
Mention Flomax, finasteride or any other medication, or suggest it replaces them
Claim it shrinks the prostate or promise results within a set time
Make claims beyond the approved BPH wording
Guarantee specific results or compare it to other brands
Use vague filler language like "try this" or "you should"