Creator Brief - TMG
PUREFULLY | TMG (Trimethylglycine) 1000mg
1. Brand Overview
PUREFULLY is a Canadian supplement brand built on clean, lab-tested formulas with nothing you don't need. No artificial sugars, no synthetic flavours, no filler. Every product is non-GMO, gluten-free and made in Canada, so people can feel good about what they take every day.
2. Product Details
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Product Name |
PUREFULLY TMG Betaine Anhydrous 1000mg per serving (120 capsules) |
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ASIN |
B0F9QXQDRP |
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Amazon Product Link |
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Amazon Storefront URL |
3. Campaign Objective
Drive product awareness and sales on Amazon.ca by partnering with longevity and biohacking creators who already take NMN and want to round out their stack. The angle: a clean, clearly dosed TMG that pairs naturally with PUREFULLY NMN.
4. Target Audience
Adults 35 to 65 who follow longevity and biohacking content and often already take NMN. They understand methylation at a basic level and want clean, single-ingredient products with clear doses.
Common pain points:
- Hearing TMG mentioned alongside NMN but not knowing why
- Products with fillers or unclear doses
- Juggling several supplements and wanting simple, matched products
- Wanting a Canadian-made option they can trust
5. Key Messages
Limit to these three. Every piece of content should hit at least one.
A natural methyl donor. TMG (betaine) is a compound found in foods like beets, spinach and quinoa. It acts as a methyl donor, supporting the body's methylation processes. Creators can explain this in simple terms.
The natural partner for NMN. Many people who take NMN add TMG to their routine. Creators who take PUREFULLY NMN can show both as part of their morning stack.
Clean and clearly dosed. 1000mg of pure betaine anhydrous per serving, no unnecessary fillers. Made in Canada under GMP standards and third-party tested.
Ease of Use Take as directed on the label. 120 capsules = 60-day supply.
Quality/Unique Selling Points Made in Canada, GMP standards, third-party tested, 1000mg per serving, plant-based betaine, non-GMO, gluten-free, 60-day supply.
6. Do's and Don'ts
✅ Do:
- Explain what a methyl donor is in plain words
- Show TMG alongside NMN in your morning routine, if you take both
- Mention where betaine is found in food (beets, spinach, quinoa)
- Show the label and the 1000mg dose
- Include the PUREFULLY-provided product link or code so your sales are tracked
- Include a clear #ad or affiliate disclosure
🚫 Don't:
- Use "detox", "liver cleanse" or "anti-inflammatory" language
- Mention liver disease, heart disease, homocysteine levels or any other condition
- Claim it boosts NAD+ or makes NMN work better
- Make anti-aging, longevity, energy or athletic performance claims
- Mention any medication, or suggest it replaces medical care
- Guarantee specific results or compare it to other brands
- Use vague filler language like "try this" or "you should"